The fundament of the most beautiful glasses is in the shape of their lenses: time and time again specific shape designs turn out to be the best in wearability and style.
The attention that is given and how the materials are designed around this lens shape gives a brand its own identity and feel. Most of the fundamental eyewear-designs have been around since there are spectacles and they will probably remain even longer. When you are aware of this knowledge, the most beautiful things arise. This is Helden.